For store owners advertising on Meta, TikTok, Google, and Snapchat
Atef AbdelsattarMedia Buyer & Creative Strategist
Through two services. Pick what your store needs, one or both:
Your budget turns into sales, not waste.
I build a profitable campaign structure, allocate the budget the right way to what sells, and stop what drains it right away.
83x return on Google for one client (platform-reported)
Ads that convince your customer to buy, because they're built on evidence.
I find out why your customer buys from your campaign data and customer reviews, then build the message and offer on it.
6.3x monthly sales growth for one store in 5 months
Atef Abdelsattar
Media Buyer & Creative Strategist
You spend on ads every month… but you don't know which ad actually sells.
Orders come in one day and disappear for days. Your cost per order goes up and down for no clear reason. And the more you spend, the worse your results get. Deep down, you know your store can sell far more.
A bigger budget or new targeting rarely fixes it. These are the problems I see most in store ad accounts, why they happen, and how I fix them:
Problem
A winning ad stops selling after a few days
Cause
Customers are tired of the same ad, and there's no new ad ready to replace it.
Fix
New ads on a steady schedule, tested before the current one stops working.
Problem
Cost per order keeps rising for no clear reason
Cause
The ad misses the real reason people buy, or the budget is spread across too many campaigns.
Fix
I review the ad message and campaign setup together, and test what actually lowers the cost.
Problem
The more you spend, the worse the results
Cause
The budget went up before there were ads that sell consistently.
Fix
I increase the budget step by step, and only when results hold.
Problem
Platform numbers don't match your store orders
Cause
The pixel or tracking isn't set up right, so the platform counts orders that didn't happen, or misses real ones.
Fix
I fix tracking and compare platform numbers with the actual orders in your store.
What if we stopped the wasted spend within 30 days, and put your budget only on what sells?
Two separate services fix them: Media Buying and Creative Strategy. You can get just one, or both.
What you get from each serviceTwo services, each with a clear result for your store. Start with one or both.
Service 1 · Media Buying
Budget allocated the right way
Every part of the budget goes to what sells, and what doesn't sell stops.
A profitable campaign structure
Organized campaigns that lower your cost per order and raise the return on everything you spend.
Scale your budget safely
Spend more when results hold, without sales collapsing.
Numbers you can trust
Accurate tracking shows the real sales from every campaign.
Service 2 · Creative Strategy
Ads built on evidence
From your campaign data, customer reviews, and questions, not guesswork.
Ads that keep selling
New ideas ready before the current ad wears out.
An offer that makes buying easy
A well-designed offer that makes customers buy now, not later.
Know what sells
Every ad is tested, so you know which message brings orders.
Clear steps I apply to every store, in order, each with a goal you know.
Service 1 · 7 steps
Account Audit
I review your account and past campaigns, and find where budget is being wasted.
Tracking Setup
I set up Pixel, CAPI, and GA4 so all our numbers are correct.
Campaign Structure
I build a profitable campaign structure that fits your products and goal.
Audience & Budget Plan
I define the right audience and allocate the budget to what deserves it.
Testing
I test ads and audiences with a planned budget, and compare the results.
Optimization
I pause what doesn't sell and push what does, continuously.
Scaling & Reporting
I increase the budget when results hold, and send you a clear report on what changed.
Service 2 · 7 steps
Technical Brief
I gather everything about the product, customer, competitors, and what sets your store apart.
Value Elements
I identify what really matters to your customer, from their reviews, questions, and campaign data.
Offer Design
I design an offer that makes buying an easy decision: price, bundles, and guarantee.
Message Angles
I write more than one message for the same product, to speak to each type of customer.
Hooks & Formats
I choose the first 3 seconds and the ad format: video, UGC, images, or carousel.
Scripts & Briefs
I write the script and shooting notes for your designer or creator.
Test & Learn
I test the ads, improve what sells, and replace what doesn't.
If you choose both, they work together: Media Buying results decide the next ad in Creative Strategy.
The difference between the usual way ads are managed and how I work on your account:
The usual way
The same ad runs until it stops selling
My way
New ideas based on evidence and your customer, tested continuously
The usual way
Each part works alone, with no link between the ad, the campaign, and the numbers
My way
One system connects the ad, the campaign, and the numbers, so campaign results decide the next ad
The usual way
The numbers shown in the platform, and gut feeling
My way
Real cost per order, checked against your store's actual orders
The usual way
Raised at the first good result
My way
Raised step by step when results hold
The usual way
Left alone until something breaks
My way
Set up from day one: Pixel, CAPI, and GA4
The usual way
Dashboard screenshots with no explanation
My way
A report on what changed, why, and what's next
The usual way
An account manager or middleman, and fixed packages
My way
You deal with me directly, with a plan built for your store
Compared with common practice, not with any specific company.
Three steps from request to kickoff, with no commitment until you review and approve the plan.
Step 1
Choose the service and answer a few short questions about your store and goal.
Step 2
A written plan for your store with what I'll work on and the timeline.
Step 3
After you approve, pay the first installment, and add me to your ad accounts.
Week 1
I review the account, fix tracking, and stop what wastes budget.
Week 2
I build the campaign structure and prepare the first evidence-based ads.
Weeks 3 and 4
I test the ads and move budget to what sells.
Day 30
A report on what changed and next month's plan.
Details vary depending on the service you choose.
We agree on the goal
together, we define upfront what matters for your store, like cost per order or return on ad spend.
We record the baseline
before any change, I record your current numbers: spend, orders, cost per order, and return.
We set up tracking
Pixel, CAPI, and GA4, so we see real sales, not estimates.
We get to work
I work on the service you chose, or both, following the steps in "How I work on each service".
We review the results
on day 30, we compare the numbers with the baseline and decide the next step together.
No commitment
If you want to know where the problem is before deciding, I'll review your store's ads with you in a live session, and you'll leave with the 3 most important steps to start with.
Request your free sessionHaven't launched ads yet? We'll review whether your store is ready to launch, and what to start with.
The session is advice only, with no changes made to your account, and no passwords needed. Your time is confirmed after I review your request.
So we don't waste your time, here's when I can help, and when I'm not the right fit.
I work on e-commerce ads with brands across several markets, both in-house and with marketing agencies. I work directly on the ads, the campaigns, and the numbers, and I don't hand your account to a team you don't know.
Most ads don't fail because of targeting or budget. They fail because the ad, the campaign, and the numbers are run separately: a designer makes the ad, an ad manager runs the campaign, and nobody reads the full numbers. So I run all three together as one system: I build the ad on evidence, put the budget on what sells, and set up tracking so we see real sales.
You work with me directly, from the first message to performance reports, with no sales team or middleman.
Media Buyer & Creative Strategist
For e-commerce · 9 brands · Arabic & English
If your question isn't here, include it with your request and I'll answer it.
Media Buying is campaign management: budget allocation, campaign structure, audience selection, and tracking results. Creative Strategy is making the ad itself, based on evidence: what we say to the customer and how we convince them to buy. You can get just one, or both. If you choose both, campaign results decide the next ad.
Choose the service you need and send your request, or start with a free review session to understand the problem first.
No commitment until you approve the plan